CASE STUDY NUMBER ONE
Children's Publisher
Clarifying Early Education Experiences Though Storytelling Parents Can Trust.
Case Study Number One Children's Publisher
A children’s publisher had two powerful products, Little Scholar™, a kids’ learning tablet, and Anywhere Teacher™, a subscription-based early learning platform, but needed a clearer, more compelling way to show up on social media and connect with parents.
The Challenge
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The Strategy
I focused on product features, but also focused on the customer story: busy parents who want to give their children a strong educational start, without added stress.
Messaging was built around clarity, trust, and transformation, showing how both products fit seamlessly into everyday family life while supporting early learning in a meaningful way.
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Parenting is hard enough—help your child learn without added stress. Little Scholar and Anywhere Teacher provide playful, engaging lessons that make early learning simple, fun, and worry-free. Watch your child grow, and thrive, while you relax knowing they’re learning the right way.
Story Brand Copy
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Stronger engagement from parents and caregivers
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Increased awareness of both Little Scholar™ and Anywhere Teacher™
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Clearer brand positioning in a crowded early education space
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Social media that worked as a true extension of the brand—not just noise
The Results
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The Takeaway
By developing consistent, brand-aligned social media campaigns and simplifying messaging, I created a clear, engaging presence that resonated with both parents and product-focused audiences. The result was stronger connection, improved clarity of value, and a steady, strategic presence across platforms that supported ongoing brand growth.
CASE STUDY NUMBER TWO
Non-Profit Counseling Services
Driving Donations & Awareness Through Purpose-Driven Campaigns
Case Study Number Two
Non-Profit Counseling Services
This nonprofit operates with a simple but powerful mission: to serve everyone—regardless of their ability to pay. While the impact was undeniable, they needed stronger visibility and more consistent donor engagement to sustain and grow their services.
The goal was two fold:
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Increase donations
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Build awareness around the resources available to those in need
I developed and executed two distinct campaigns, one virtual and one in-person, each designed to connect emotionally, inspire action, and expand reach.
For the nonprofit’s live fundraising event, I created cohesive event branding and promotional content leading up to and during the experience. This included:
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Social media promotion to drive attendance and participation
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Visual materials for the event itself
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Content highlighting auction items and donors
The Challenge
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The Strategy
Across both campaigns, the focus remained consistent:
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Lead with emotion and purpose
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Make the mission clear and relatable
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Create visually cohesive, professional content
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Encourage immediate action—whether donating, attending, or sharing
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Campaign 1: “Let Self-Care be Your Superpowerl”
(Virtual Campaign)
This campaign focused on storytelling and visual messaging to highlight the importance of accessible care. Through a series of social media graphics and video content, I:
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Reinforced the message that self-care should not be a luxury
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Highlighted real-life impact and services offered
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Created shareable, visually cohesive content to expand reach
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Social media promotion to drive attendance and participation
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Visual materials for the event itself
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Content highlighting auction items and donor involvement
Campaign 2: Derby Party & Auction
(In-Person Campaign)
This campaign focused on creating an elevated, engaging event experience while building momentum leading up to the night. Through a mix of visual storytelling, promotion, and on-site content, I:
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Built anticipation with consistent social media leading up to the event
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Highlighted the experience—fashion, atmosphere, and community impact
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Showcased auction items and encouraged early engagement
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Created cohesive, on-brand visuals across digital and event materials
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Captured real-time content to extend the life of the event beyond the night itself
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Reinforced the mission by connecting the event experience back to real impact
Campaign No. 1 & 2
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The campaigns helped elevate the nonprofit’s presence while supporting meaningful engagement:
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Increased visibility across social platforms
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Stronger community awareness of available services
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Successful promotion and execution of a key fundraising event
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A more cohesive and recognizable brand presence
The Results
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The Takeaway
When people understand both the impact and the heart behind a mission, they’re far more likely to engage and give. Strategic storytelling and thoughtful design helped turn awareness into action—supporting a mission that ensures no one is ever turned away for essential mental health services.
CASE STUDY NUMBER THREE
Luxury Retail Home Goods - Brick & Mortar
More Than a Store—A Curated Experience in Elevated Living—
Case Study Number Three
Luxury Retail Home Goods
The Challenge
Guest & Gather is a beautifully curated home and lifestyle boutique, but like many small businesses, translating the in-store experience to social media in a way that actually drives foot traffic can be a challenge.
The goal was to create content that didn’t just look pretty, but made people want to visit, shop, and connect.
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The Strategy
Each post was designed with intention:
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Hook attention quickly with relatable, lifestyle-driven posts and video
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Tell a story that connects emotionally (not just promote products)
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Create urgency around events, new arrivals, and seasonal moments
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Encourage in-store visits through community-driven messaging
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And tailor it to attract higher-end clients (realtors, designers, etc.)
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I focused on creating content that felt as warm and inviting as the store itself. Through a mix of short-form video, lifestyle photography, and strategic messaging, we highlighted:
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Everyday moments in the shop
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Styling inspiration and product pairings
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Events and in-store experiences
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The personality behind the brand (in progress)
Video content was key, capturing movement, mood, and real-life use of products to help
The Approach
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Guest & Gather’s social presence evolved into an extension of the store itself, inviting, inspiring, and shoppable.
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Increased engagement through video-first content
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Stronger connection with the local community
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More visibility for events and in-store experiences
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A cohesive, elevated brand presence across platforms
The Results
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The Takeaway
When content reflects the feeling of a brand not just the products, it becomes a powerful tool for growth. For Guest & Gather, social media became more than marketing, it became part of the customer experience.
Kate Hertz Media
Mobile. 616.402.9519
Email: kate@katehertzmedia.com
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